The Future Of Soccer In North America
Mar 28
Traditionally, North American sports commentators and fans have always been more enamored with American football than with soccer, with numerous images and portrayals of the typical football jock in movies, literature and other forms of mass culture. As a sport, soccer is a paltry fifth to the “Big 4” sporting events in the US, represented by major leagues such as the NFL, MLB, NBA, and NHL. Although most high school kids play soccer in school, the sport has a relatively smaller fan base in the US if compared to other countries like Spain, Brazil or England where as one sports commentator puts it, is almost like a religion, with millions of faithful, if sometimes rabid, supporters. However, due to several factors to be discussed below, soccer as a sport is slowly but surely gaining popularity in the United States. With that said, let us examine the said factors so we can hypothesize the possible future of soccer in North America.
The ever-increasing popularity of soccer in the US is said to be brought about by the rising number of former soccer players who retained their love and appreciation for the sport. These players, who mostly played in their teens, have established families and have taught their children to play and love soccer too. Predictably, they have also demanded more access to soccer games on TV, the internet and other forms of social media. As a result, sports networks have been persuaded to respond to this demand, with soccer-only channels provided by sporting giants ESPN and FOX. Apart from delighting the hardcore fans of the game, the increased media exposure has also aided in introducing soccer to a whole new generation who will now patronize the game.
Also, the increasing numbers of fans have pushed companies to invest more in soccer as a sport, as evidenced by the substantial sponsorships amounting to $1 billion gotten by the Major League Soccer (MLS), which is now in its 11th season. This is certainly a remarkable feat, considering that its predecessor NASL, failed to do so. Another factor that is said to have contributed greatly to the rise of soccer in the United States is the improving performance of the players as a whole, perhaps due in part to the attention that the sport is finally getting. More supporters generally translate to better pay for the players, plus better facilities available to them—all of which definitely aid in improving their play. Also, the past few years has seen a steadily growing number of American business moguls opting to buy European football franchises, thus affording North American viewers the opportunity to see and appreciate the world’s best soccer players in action, since many of these teams play on American soil for entertainment matches.
All of these factors have contributed to the significant rise of soccer as a sport in North America. If such conditions continue, it could very well be said that soccer has a very bright future in the North American sports landscape for the years to come.
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